Saturday 26 November 2011

Film project - A Chance Encounter

  • Treatment
At the beggining of our group discussion, we came up with a few interesting storylines we could use for the project. we first devised an idea for a story about a particular object that could transport people into different locations. relating to the title of the brief we chose to use a dice.

One of our team memebers suggested that we should solely focus on making it a slapstick comedy, so we watched a few examples on you tube like Buster Keaton, the goodies and mr bean to see if we could get some ideas and see which direction we could take our pre - production planning.



 




Our group thought it would be best to keep the ideas very simplistic but effective so it would engage the audience very well and make them laugh, at certain oddball situations that a person can find themselves in. we were going for a vintage black and white look from Buster Keaton with the action slightly speeded up to portray a big hurry. Mr Bean also worked exceptionally well for us, because the comedy is very basic but still very dynamic and contemporary. we also thought that any one in the audience can relate to what he is doing. whether it is in a church, a field or at a fairground.


  • The story
Our story at first didnt have any distinct character plots, it was rather a group of friends getting together to play a new board game without knowing the consequences. we tried not to completly copy off jumanji, but to include a conflict over the transporting dice with hilarious results. we diversed that we could have the characters be transported back in time to a certain period or era where we could use probs and costumes.

But we thought this would possibly take too much time to arrange and set up since the brief stated we had to keep it simple, and we werent permitted to use post production techniques such as editing and music.

I suggested it would be best to follow along the lines of a paradigm worksheet, which i learned about during the screenplay module. this meant following along the 3 act structure but not as technically as using the plot points. it made the story much more easier to figure out what happens as it progresses along e.g

  • ACT 1 - the set up
this stage involves character development, stating how each character is and what is going to happen to make the characters react the way they do to lead onto the second act.
  • ACT 2 - the confronation
is where the conflict happens where the main characters have many tests and obstacles laid out in front of them which seem impossible to overcome.
  • ACT 3 - the resoulution
everything is figured out and the results become clear, sometimes the characters have changed mentally or physically for the worst or the best.

this structure helped a group to discover which element and character were more important, and which ones were going to change as the story progressed onwards.


  • The Story Boards
After our group agreed on a concept and plot to do our filming around. we all went away to see if we could come up with anything else we could use. I managed to put together a basic storyboard layout we could use based on our ideas spider graph. but i thought it would be best to base the story on a rescue attempt. Mainly because if two people were fighting over the object thats transports when its thrown, nobody would have it over the course of the adventure. i thought if one person throws it, the other can work together to get them back along with a solution or probability on the dice for all of them to get back.


                                                                           ACT 1 - the set up
                                           


ACT 2 - the confronation




ACT 3 - the resolution


1 - A group of friends decide to play a new board game which involves moving pieces around the board. there is an eerie look about the dice but they think its all part of the game.

2 - everyone is confused on who should go first, so they choose the youngest should

3 - He or she shakes up the dice and rolls

4 - all of a sudden they disappear into thin air

5 - They re - appear in the middle of a train track, in the middle of nowhere

6 - the others stand around baffled, wondering to themselves what to do

7 - They come up with a plan to rescue their friend, so they hold hands and one of them throws the dice.

8 - They all disappear into thin air aswell, but not knowing where they are goin got end up

9 - The dice lands on a snake eyes ( which is the only way to get back)

10 - they all re - appear in the middle of a hillside located just outside the city

11 - They decide to go their seperate ways to search for their friend, with hilarious confrontations

12 - The first person who disappeared is wondering around the countryside ( related to a Mr Bean situation)

13 - Meanwhile another friend strolls past the empty table with the game hardly played. he notices the dice with a weird shine to them.

14 - he picks up the dice and rolls them, which turns out to be a snake eyes

15 - Allt he characters re - appear looking somewhat different . One with a Mexican hat on, one dressed in costume, another with a different hairstyle and the last with something he hung onto from his surroundings

16 - they decide to play again, since the first time was so much fun


Our story doesnt have to follow the story boards precisely, it was just a blueprint to use and relate back to just incase we didnt have any other ideas to go with. these boards were to help determine the characters and what they could all do within the story. which moves onto the script which is much more detailed in character personalitiess and confrontations.


  • The Script
I believe a script was quite difficult to think of, since we wernt allowed to use any dialogue or sound. so it mainly had to be a full description of what was happening during each act and scene. I tried my best to include every team member into the story. Writing the script helped me decide on choice of location and choice of slapstick situations, but I soley focused on moments drafted from the Mr Bean series.

CHANCE ENCOUNTER

Scene 1 - ACT 1

INT: LIVING ROOM - DAY

A group of friends walk through their front door of their shared house coming from university. They all plop down onto the sofa exhausted, contemplating about what they could do tonight. MICHAEL pulls a new board game from underneath the coffee table, which he got for Christmas last year.
Suggesting they should play it since they are too tired to do anything else. Everybody agrees, so the girls go into the kitchen for snacks while the boys set up the table, game board, and read the instructions.

The girls come back with crisps, chocolates and drinks and join the guys around the table. Everybody takes a look at the dice and sense something eerie about them but they dont know exactly what.
Each person picks the piece they want to be  and place them on the coloured squares, but the instructions dont say who should go first, so they decide since SHEILA  is the youngest she should.


SHEILA looks down at the board, picks up the dice, shakes them and throws them down onto the board

CLOSE ON DICE

Number 6, SHEILA goes to move her piece when she suddenly disappears into thin air.


INT TRAIN TRACK - DAY

SHEILA re appears in the middle of a train track somewhere in the city. She observes her surroundings, screams at the top of her lungs, and runs off the tracks hysterical.

INT - LIVING ROOM

One and all get up from their seats speechless and baffled, observing the dice and wondering what to do. SARAH decides that they should go and try to rescue their friend, wherever she is. So maybe if they roll the dice they would disappear to the same location as well.
So they all hold hands, MICHAEL picks up the dice and rolls it throwing a 2, a snake eyes.

Scene 2 - ACT 2

They all disappear into thin air as well, hoping to end up where SHEILA is.

INT - COUNTRY SIDE - DAY

Everybody re - appears in the middle of a country side wilderness just outside of the city. Dotted with blue and yellow flowers, with some shrubbery and a few trees providing shade just above them. SARAH starts calling out for SHEILA whilst the others look around to try and figure out exactly where they are. CHARLIE thinks it would be best if they split up, so they could cover more ground. So one person heads towards the city, whilst the others head out into the fields.

CHARLIE begins to walk past some trees and remembers he’s got some celebration chocolates in his pocket, he takes out a miniature milky way and starts to unwrap it when a bee comes swooping down and lands on it. CHARLIE trys his best to brush it off but all it does is keep coming back. Sooner or later he is running around frantically duelling with the bee to get it away from his chocolate. The bee ends up in his trousers, in his mouth, and in his ear when finally CHARLIE is lying on the floor amongst the flowers with the bee perched on his nose.

SARAH is wondering around the outskirts of the city calling out to SHEILA with no success when she gradually sees a fairground on the horizon.

INT FAIRGROUND - DAY

SARAH eventually arrives at the entrance and starts to look around some game stalls and then goes into the house of mirrors but still with no luck of finding her friend. As she is coming out of the fair an amusing looking clown runs up to her and hands her a goldfish in a small transparent plastic bag. She appreciates the gesture and keeps it leaving the fairground. As she is entering the city she discovers the bag with the fish in it has a hole in it, panic strikes and she runs around looking for a replacement. With no triumph she gives in and pours the little bit of water, with the fish into her mouth. Walking around the city with puffed out cheeks.
INT COUNTRYSIDE - DAY   

MICHELLE is still wondering around the country hopelessly, being followed by a lonely group of sheep. Which she try’s to lose with no avail, so she takes no notice and carry’s on walking, looking out into the distance.


Scene 3 - ACT 3

INT LIVING ROOM - DUSK

STU walks through the front door after finishing work, to notice the board game half played, but with no one around the table. He goes into his room and dumps his bag on his bed, and starts to search around the house for everybody. He calls out to see if they’re in the bathroom or they’re bedrooms but he gets not answer.

He comes back to the board game, sits down and picks up the dice studying them closely, then looks at the game. It seems only one of the pieces has been moved but none of the others. STU thinks to himself that everybody probably got bored of playing the game and decided to go to the pub. So he chucks the dice down on the table and goes to leave the room. Whilst he does this, the dice land on a 2 which is snake eyes.


Out of the blue everybody appear in front of the television as STU falls on his ass, knocked for six. He looks up to see everybody have somewhat changed in appearance.


SARAH has a Mexican hat on, along with a poncho and sandals on her feet rather than trainers while MICHELLE has a baby Goat cradled in her arms.

SHEILA is still wearing her normal clothes but her hair is standing on end like she has been fried by electricity, as MICHAEL is completely naked holding a branch over his private parts and CHARLIE is dressed like a detective from the 1950’s.

They all look at each other and burst out with laughter but more with a sigh of relief that they’re all safe and sound.



STU looking them over with a huge smile on his face is quite intrigued by what has just occurred, so MICHAEL makes his mind up to roll the dice and play the game again. The others all shrug their shoulders and agree to experience a new adventure. 


END


  • Locations
on the day of the shoot, I took it upon myself to go out and find particular locations in which we could use for filming. I had to be very careful in where i decided to shoot for many reasons and constraints. I had to take into consideration the saftey of the group and pre - cautions we had to take relating to risk assessment sheets having to be filled in. So bearing this all in mind i chose locations that would be beneficial to the team and the production. By using the Script as a plan for locations i devised this table to work out exactly where could be used and at what time of day the shooting would be.



Location
Time
Risk level

TRAIN TRACK


DAY

VERY HIGH

FIELD/ HILLSIDE

DAY
LOW
LIVING ROOM

DAY/ EVENING
VERY LOW
FAIRGROUND/ CARNIVAL


DAY
MEDIUM
CITY

DAY
MEDIUM / HIGH

A FARM

DAY
MEDIUM






Some of the locations here can be used for the story, but only for the set up. the particular location above could be used for a potential starting point, where a character can end up. this would be a very good alternative location for the train track idea.
 

 




















All these locations were very reasonable, because whilst shooting on loactaion one has to consider having the permission to shoot. Places like a field or a park are considered public locations so anything can be done there. but other places like a train track or a carnival, the chances of shooting there are very slim to nil.

  • Final Production
After carefil consideration the group decided against using, the above fram as a concept because we did not have the props or time constarint to complete fillming. So we decided on making our film about "A Mask of Seduction" using the V for vendetta mask as a prop.

 

because of time and shooting constraints the group decided to stay on campus, and try to find different ways in which the character wearing the mask could be pursued in a comic, slapstick way.

  • What were the positives?
each role for the team members were allocated very well -


Kane Wright - Main character
Sarah Kimbery - Seduced girl 1
Nicole - Seduced girl 2
Adriann - Assistant director
Clayton Brooks - Camera operator

I believe the group worked rather well together on location. every member contributed to the ideas, and different ways we could film, revolving around the main character.

Shooting on location was very successful, the group enhanced locations like the student union restaurant, hallways, and surroundings to our advantage

Used the available light sources very well

Innovated within the group, developing ideas as we went along

Got the message across to the audience substantially well with the little time we had to plan the story, portraying humour and random acts. The audience not only found our shoot funny, but right from the start with the help of abstract camera shots, we were able to emphasise the importance of the mask and the power of the mask.
  • What were the negatives
I think the only negative was primarily myself. after a time, i am still adjusting to working within a team whereas before i had to do everything myself and around the time after shooting i was coping with alot of additional pressure, wanting to take some time off.

So when it came to arrange a time to put a feedback presentation together, I did not attend. I could improve on this by arranging and attending every group session professionally also being punctual and reliable. using the experience and fun gained by shooting with the group to focus on the positives more when it came to analysing our work together.

I think this is the only thing that let the group and myself down.




Project Research

Story boards



Script


Locations





Friday 18 November 2011

The Design Pitch

To begin with this project, our group chose to re - advertise the high karate franchise because we figured this would be the most intresting to come up with something new for. i first began with researching the USP of hai karate from the late 70s to mid 80s and noted down the aspects behind them e.g affordable, bargain baskets and how it was supposedly irresistable to women. i also noticed the made other products not just aftershave but soaps and talcom powder.


This hai karate advert is one of the very first commercials of the hai karate campaign. It clearly indicates that if the consumer uses this aftershave, then women would be irresistable. i believe the setting in a hospital helped the advert alot. Simply because Hai Karate was a big part of male grooming back in the 1980s, but then it also got nominated down to a gift.

 

 



I first thought it would be interesting to re design the whole campaign which included the bottle and distribution of it. But once i looked over the brief again i saw that it was not what the project was about. it was mainly about introducing the product to the modern day consumers, and finding the best way to sell it alongside big aftershave company's like Hugo Boss and Diesel etc. most of the modern day aftershaves, are promoted by male beauty and relating to contemporary society. whether it be fashion, travel or humour.



LYNX - DARK TEMPATION












Hai Karate was very well-known for its advertisements, but there is a strong familiaritie between the vintage hai karate commercials and today the types of advertisements still existing, like the lynx and tag brands. i particularly chose the lynx dark temptation scent, because i feel there is a slight fusion of the hai karate influence and cadburys milk tray, hense the guy putting on the deodrant and turning into chocolate.

I started to notice there are alot of hidden messages with this commercial for example the whole chocolate concept. Chocolate makes initially us feel good especially women, simply because Chocolate contains phenylethylamine, the same chemical that is released in the brain when we fall in love. Eating chocolate can give some people a natural "high" which is often related to the feeling of being in love. it is also believed that chocolate is an aphrodisiac e.g the moment in the commercial with the strawberry in the belly button.



I also realised there is a sense of humour and irony incorporated aswell, when the chocolate figure walks past the spinning class in the gym. which makes the character even more irresistable but then its combined with humour when he is waving and his arm gets ripped off.

I think this is a more contemporary version of the hai karate adverts, with a lot more thought and precision put in. simply because every consumer who watches the advert can  relate to moments captured e.g the first date - in the cinema or on the bus - the women biting a chunk out of his behind instead of grabbing it.




so to get my point across i began with drawing up different thumbnails of ideas and tried to cross reference things i have learnt in the graphics modules to try and focus more on the product and its logo rather than concentrating on changing the face of the product. I found that the idea for promoting hai karate is to also enhance it with a catchy slogan rather than a cheesy television ad. In relation to this i was told to watch and reseacrh the new Old Spice advert and see what has changed about it and how have they tried to take a different approach. But I believe the new advert did the product no favours simply because at first glance it looks very homosexual and quite basic, i also found that as long as the consumer cant hear the advert, watching it you really dont know what it is about. it looked more like a advert for a carribean holiday rather than a men's aftershave.

on these notes I jotted down suggestions for each advert which i could possibly use or 
take further into the development process. i also showed what would be the best technique in designing these adverts either digitally or manually and what would be more cost effective for the company.


  • The process of elimination
now that I had a substantial amount of designs and concepts up together , i had to figure out which would be best to promote the product and to sell to the consumer. i had to take many factors into consideration like what time of year it would be sold in, the colour scheme, the typeface etc. I had designed 6 - 9 images to develop further but on average 6 had to be discarded because i feel they would enhance the product as well as the others maybe because they have been used for other campaigns or they just were not as effective as i would want them to be after the production process so I chose -
  • Nunchuks - I thought this would be the number one selling poster design because it has incorporated hidden messages within it and can be easily related to the target audience which would be males ranging from 16 year old teenagers to older mature men who are fans or who have seen old martial art movies. which is one the hidden concepts that nunchuks were used expressively by the late, great Bruce Lee in most of his films. and they can be used as a weapon to fend off perpertraitors which connects to the vintage hai karate adverts and the hai karate instruction manual concept. The way the logo could be stamped on the pavement would give the advertisement that street urban look. for this concept I did two designs and experimented with the typeface and logo positioning highlighting the concept and slogan behind it. io also experimented with different backgrounds to see which ones looked the more authentic and not changing the logo design but the logo colour.









Christmas Promotions - I decided on doing christmas promotions since hai karate was later busted down to a christmas present rather than a day to day item. so I thought if an advert could be produced which is equivelent to a M + S advert would help the product sell dramatically. I also thought with these concepts they could possibly be done as a form of collage using everyday items giving it that 3d effect but then this trechnique would be very time consuming and a bit too abstract for the public eye. Technically using photoshop worked very well and gave it a sense of modernism.

I feel that in these concepts it was more about the slogan and item promotion rather than the compisition that would enhance these poster greatly around the time of christmas, simply because they would be more eye catching. I tried a different avenue aswell and produced a christmas advert maybe for a hai karate perfume for women, using the femme fatale as subject matter. I was hoping this concept would appeal most definatly to women but to younger teenage girls, who are interested in perfume, hair, make up and all other cosmetic factors. Around christmas this poster in particular would appeal to consumers and would help re - launch the product successfully.

for these designs I experimented with the slogan typeface and with the text morph tool to see if it gives the reader a sense of comfort, enjoyment and intrigue whilst reading it. I could possibly see these adverts being possibly posterized for big supermarket stores like Tesco's, Sainsbury's and Boots.




My choice of colour for this poster design, really highlighted the concept. with the contrast of red and dark blue enhanced the product and made it stand out much more efficiently. The decoration on the bow re - iterated that it was a christmas promotion, rather than a everyday in store promotion i.e boots or superdrug. In relation to the group i thought i could collaborate with another team member called matt, and design an animated television advert then finish with the shot and the text in a smiling motion.
The choice of colour scheme for the oriental lime poster, reckon worked very well. the contrast in Light green with the cool blue compliment each other and the product. I think the only thing i could improve on with these adverts is the composition of each image. the logo position works, and the font but the product could be placed in a more precised and contemporary way.


with this design i only wanted to experiment with the different sizing and positioning of the all important hai karate logo and the product. By making the product smaller and more squashed it could become a type of lotion or hair gel that could be part of a shop deal e.g buy one get one free. the pale grey logo stands out brillianty from the background. but i reckon i should have wrote the text in a more comfortable typeface and colour choice. maybe writing it in dark black or blue, not the exact same colour of the logo. 


Hai karate in the past was more directed to older mature men, and maybe young teenage boys. The old adverts for this product was quite believable. Along with the brilliant USP of the product coming with an instruction defence manual. This i thought might be another avenue our group could take in re - launching the high karate product. after the steps of Poster design and confirming target audience, the aim would be to maybe re design the packaging. but that is not part of this design brief.
  • A Billboard - I felt that a Hai Karate billboard would be a brilliant idea, mainly because I this particular product has not been advertised this way before in previous campaigns. I thought that if a billboard could be shown in a place like London or New York this would lead to incredible exposure that would boost the product sales greatly. the design did not need to be over done with images or text, it just had to look simple but effective. So i started first with a intresting background using the special effects brush tool of roses and then drawing on the logo manually and a little differently but still the same as previous adverts. the choice of color and font for this billboard had to look different to others and had to be easy to read from a certain distance e.g like looking out of a window or driving past. it also had to be eye catching like " ooh what is that " so I enhanced the image by placing the bottle of aftershave in the far right corner. the image I took was of a billboard in Bristol, but i also had the idea of advertising in places like Times Square and Piccadilly Circus where crowds of people congregate every day. the slogan also had to be a very catchy one so instead of giving a warning like the vintage adverts I chose "attract only the best" indicating if you use this the consumer would get the best females attracted to him.




THE FINAL CONCEPT